Summary of How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons summary
Start getting smarter:
or see our plans




  • Analytical
  • Applicable
  • Eye Opening


Ever since its founding in 2009, Uber has personified the best and the worst of the on-demand economy. As independent contractors, Uber drivers are technically their own bosses. Still, Uber’s algorithms sneakily shape their workdays. New York Times reporter Noam Scheiber reveals how the ride-sharing service uses behavioral psychology to keep drivers chasing the next trip. getAbstract believes his essential report offers a glimpse into the near future of work, when companies may have more control over workers.

About the Author

Noam Scheiber is a New York Times reporter who covers workplace concerns. He wrote about economic policy for 15 years at the New Republic.



Like other gig economy platforms such as Lyft and Postmates, Uber uses psychological tricks to keep its drivers on the road. As independent contractors, drivers don’t have employee protections to prevent the company from exploiting its power.

After a sexual harassment allegation and a viral video showing CEO Travis Kalanick arguing with a driver over fare reductions, the ride-share service is trying to reshape its image to appear softer on drivers. But even a feature that congratulates new drivers for getting halfway to their first...

More on this topic

Customers who read this summary also read

The Biggest Legal Crisis Facing Uber Started with a Pile of Vomit
The Passion Economy and the Future of Work
Unconventional CEOS
Lessons from China’s Digital Battleground
More Than Just Weather and Music
Three Signals Your Industry Is About to Be Disrupted

Related Channels

Comment on this summary