Summary of How Will China's Quora Find Ways to Monetize?

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Although China’s Quora equivalent Zhihu boasts a valuation of more than $1 billion, the company finds itself surrounded by new players in China’s growing content market. To stay competitive, Zhihu has added an array of new functions to its product. 36Kr reporter Han Honggang breaks down Zhihu’s strategic direction and foreseeable challenges for the near future. getAbstract recommends this article to entrepreneurs and creatives working to monetize their content.

About the Author

Han Honggang is a senior staff writer for 36Kr, a leading Chinese tech media website that provides reports on businesses and start-ups.



Modeled after question-and-answer (Q&A) site Quora, the Chinese equivalent Zhihu began as a small knowledge-sharing community for experts and professionals. In its first two years, from 2011 to 2013, people needed an invitation to sign up. When the site opened registration to the public, its user base grew from 400,000 to five million in one year. As a result, Zhihu’s content changed, shifting from specialized information to entertainment. Still highlighting the quality of its content, Zhihu continues to push for entertaining content to create more opportunities for monetization – for itself, but also for its users.

As a pioneer in China’s wave of paid-content products, Zhihu has diversified its site with new functions...