Summary of All In

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Rating

7 Overall

8 Applicability

6 Innovation

8 Style

Recommendation

Organizations with thriving corporate cultures – in which employees are engaged and energized – usually outperform their competitors. Executives and managers can reshape their corporate cultures to inspire their workers to be loyal, enthusiastic and dedicated. Global workplace experts Adrian Gostick and Chester Elton discuss how successful business leaders turbocharge their corporate cultures, thus increasing their bottom line and making their employees proud to be part of their companies. While some of their illustrative case histories strain a little to make the authors’ point about corporate culture, most are credible and instructive. getAbstract recommends their insights to all managers eager to win employee commitment and enthusiasm.

In this summary, you will learn

  • Why culture is crucial to your organization’s success,
  • Why a positive culture depends on employees’ belief in the company and
  • How to create a powerful organizational culture in seven steps.
 

About the Authors

Adrian Gostick and Chester Elton are the best-selling co-authors of The Carrot Principle and The Orange Revolution. They founded The Culture Works, a consulting and training firm.

 

Summary

Make Them Believe
In the late 15th century, Genoese trader Christopher Columbus solicited money from King Ferdinand and Queen Isabella of Spain to sponsor his expedition west across the Atlantic Ocean in search of a new route to Asia. Most Spanish noblemen regarded Columbus as a lunatic...

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    David Forry 5 years ago
    I really enjoyed this summary! This is the fourth by these authors that I have read. I like how they put the need for agility “evolve and meet the future in new and innovative ways”
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    Kathleen Holiday 5 years ago
    I enjoyed this summary.

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