Summary of Design Thinking and How It Will Change Management Education
An Interview and Discussion
Copyright © 2006 David Dunne and Roger Martin
Will teaching business students to think like designers reform management education?
What if business schools taught students to think like designers? In 2005, award-winning educator David Dunne interviewed Roger Martin – then dean of the University of Toronto’s Rotman School of Management – about his idea to put “design thinking” at the center of business education. Design thinking and its focus on collaboration, empathy and integrative thinking no longer seems as radical a business idea today. Nonetheless, getAbstract recommends this interview and Dunne’s elaboration to those considering an MBA program, to those leading MBA programs and to business school recruiters.
In this summary, you will learn
- Why business students need to think like designers
- Why the current business education model falls short
- How “design thinking” can improve business education
About the Authors
Roger Martin is director of the Martin Prosperity Institute of the University of Toronto’s Rotman School of Management. David Dunne is co-director of the Rotman Teaching Effectiveness Center.
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