Summary of Grown Up Digital

How the Net Generation Is Changing Your World

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Grown Up Digital book summary
How computers shaped the kids who grew up with them: decoding the impact of today’s tech-savvy “Net Generation”

Rating

9 Overall

9 Applicability

8 Innovation

8 Style

Recommendation

In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this “New Generation.” He generally finds that the insults are without merit. In fact, he is almost a cheerleader for the digital generation (or “Net Gen,” as he calls it). The book reads quickly, especially considering that it is based on a $4 million, multiyear research project including nearly 10,000 interviews. Where Tapscott shows his supportive research, he is highly persuasive. When he wanders into personal positions, his reasoning is less compelling. getAbstract suggests his comprehensive report to a wide range of readers: all marketers and futurists, anyone interested in cyber-culture and any human resources professionals who wonder how to integrate Net Gen into the workforce.

In this summary, you will learn

  • What growing up digital has done to a generation
  • What characteristics members of the “Net Generation” share
  • How this generation is changing the world
 

Summary

Who Are the “Net Geners”?
You may have heard that members of the “Net Generation” (or “Net Gen”) are selfishly addicted to their computers, which have rotted their brains, destroyed their social skills, and left them violent and immature. This generation is definitely different from earlier...
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About the Author

Don Tapscott has written or co-written 11 books, including Growing Up Digital, Paradigm Shift and Wikinomics.


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    Joerg Weiler 5 years ago
    Very much enjoyed the read. Helps to focus on the many positive aspects of the unstopable digital revolution, and not to be terrorised by the downside which of course exists too.
    Helped me to relax with our liberal approach with our children in that domain - we were not so wrong after all, whew!
    • Avatar
      Guest 5 years ago
      A very good read. You're absolutely right Joerg.
    • Avatar
      Patrick Brigger 3 years ago
      thanks Joerg for input, totally agree!
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    Andrew Jeffs 5 years ago
    excellent for all managers to read.

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