Summary of How to Run Seminars & Workshops

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How to Run Seminars & Workshops book summary


7 Overall

9 Applicability

7 Innovation

6 Style


Developing the skill to conduct workshops and seminars requires a lot of time and effort, but it can lead to an exciting professional life and eventually pay huge dividends. Learning to gain an audience’s rapt attention takes dedication and practice, but giving a seminar or workshop is a very effective way to sell your product, service or expertise. Robert L. Jolles offers tips for translating your special knowledge into a seminar or workshop presentation, from organizing your material to getting the right coaching to handling challenging characters from the audience. getAbstract recommends this useful guide; it’s a quick course in Professional Skills 101.

In this summary, you will learn

  • How to develop and polish your workshop or seminar presentation;
  • How to deal with the various personalities you’ll encounter as a speaker; and
  • How to handle yourself in front of an audience.

About the Author

Robert L. Jolles is a well-known trainer’s trainer who has consulted for many Fortune 500 organizations. He also wrote The Way of the Road Warrior.



Selling the Seminar: Your Pitch
When you give a seminar or workshop, you want to stand out from the ordinary. As part of marketing your presentation, write an elevator pitch, a sentence that conveys your value in just a few minutes so you can show that your offering is unique. Obviously...

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