Summary of Purpose

The Starting Point of Great Companies

Palgrave Macmillan, more...

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Purpose book summary
Your company’s purpose is its compass; without it you’re lost at sea.


7 Overall

7 Applicability

7 Innovation

7 Style


While billions of people go to work daily, few have any sense of the ideals that drive their companies. That’s no surprise. Few companies have any. Enter Nikos Mourkogiannis, with this inspirational and informative book on one of the business world’s biggest problems. Companies without a purpose are rudderless, which is a problem for shareholders, employees, suppliers and customers. “Purpose” is a difficult concept to explain because it is so abstract, but patient readers will benefit from Mourkogiannis’ insights and research. He occasionally gets bogged down in philosophical discussion, which he has trouble connecting to his profiles of purposeful business leaders. Nevertheless, his detours are tolerable, since they ultimately lead you to a new view of leadership. getAbstract recommends this study to CEOs, aspiring CEOs and iconoclastic business students.

In this summary, you will learn

  • What purpose truly means
  • How four business leaders forged their purpose
  • How purpose transforms a business


The Idea Business
While purpose is probably the most important element of business success, it is difficult to understand or explain. Business schools don’t discuss it, even though it is the reason most people work – beyond even money or power. Ideals drive purpose, which is the cohesive...
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About the Author

Nikos Mourkogiannis is a senior partner at an international consulting firm and helped create the program on negotiation at Harvard Law School.

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