Businesses have long recognized the importance of cultivating proud, motivated and loyal employees. In fact, organizations that still operate with the mentality that workers should do their jobs and keep their mouths shut are likely to flounder. These days, the old style of management has largely disappeared – but so has the trust that once existed between employer and employee. Job seekers no longer expect to find lifetime positions within one company. Layoffs and cutbacks in a difficult economic environment have generated fear and suspicion among employees. Companies recognize that their long-term viability depends on finding, retaining and motivating good employees. Although she doesn’t break any new ground here, British author Sarah Cook competently explains why every organization should make employee engagement a priority. Cook provides numerous examples of British and American companies that embrace and benefit from employee engagement. getAbstract agrees with her that it’s not too late for companies to change their approach. But the clock is ticking for sure.
In this summary, you will learn
- Why employee engagement is critical to organizational success;
- Why employee engagement demands the endorsement and participation of senior-level management; and
- How to use the “WIFI” model (“well-being, information, fairness, involvement”) to establish an employee engagement program.
About the Author
Sarah Cook is a management development consultant who helps businesses develop their employees’ capabilities and leadership skills.
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5 years agoGreat summary