Some books offer a dollop of innovative thought, a portion of an effective review of previous ideas and a measure of practical application - without really excelling in any one aspect. A book without a clear overriding theme has trouble reaching its potential, especially in a field as well plowed as this one. Author Colin Coulson-Thomas tries to meet that challenge as he explains the growing importance of entrepreneurs in the fertile fields of knowledge. The author looks at knowledge capital from different perspectives: theoretical, practical, entrepreneurial and corporate. He hopes to help individuals and companies profit from their knowledge by marketing it through informational offerings or performance enhancing tools. However, he teaches, you can only maximize your information’s commercial potential if you truly understand its value. The book includes a CD-ROM and extensive checklists to help you consider your intellectual property initiatives from every angle. getAbstract.com recommends this worthy effort to corporate leaders who want to protect and build their firms’ intellectual property and profit in the knowledge economy.
In this summary, you will learn
- Why and how your company should build and protect its knowledge base and intellectual property; and
- How to become entrepreneurial about knowledge and maximize its profit potential.
About the Author
Colin Coulson-Thomas was educated at the London School of Economics. His career in marketing and management has ranged from Europe, North and South America and India to China. He is currently Professor of Competitiveness at the University of Luton. He also is an active consultant on business development and strategy.
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