Drawing on years of extensive motivational research, consultant Susan Fowler explains how managers can unleash the employees’ maximum potential without resorting to a mindless carrot-and-stick approach that creates more problems than it solves. When it comes to motivation, she explains, conventional approaches don’t work. She offers an optimum motivation approach you can use to help your employees reach higher levels of satisfaction and performance. getAbstract recommends Fowler’s iconoclastic ideas to leaders, small business owners and start-up entrepreneurs who are ready to move beyond traditional motivational techniques.
In this summary, you will learn
- Why traditional methods of motivating people don’t work,
- What approaches will help solve the “motivation dilemma” and
- How your employees can achieve “optimal motivation.”
About the Author
Susan Fowler, the lead developer of The Ken Blanchard Company’s optimal motivation program, has more than 30 years’ experience as a leadership researcher, consultant and coach in more than 30 countries.
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