Humor, Seriously
A review of

Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)


Humor Creates Connection.

by David Meyer

Stanford Business School professor Dr. Jennifer Aaker and lecturer Naomi Bagdonas explore how and why humor fuels a creative workplace.

Dr. Jennifer Aaker is a professor at the Stanford Graduate School of Business, where Naomi Bagdonas is a lecturer. Together they teach the wildly popular class “Humor: Serious Business,” the inspiration for this Wall Street Journal, Los Angeles Times and USA Today bestseller.

Daniel Pink, bestselling author of When, called it, “the ultimate guide to using the magical power of funny as a tool for leadership and a force for good.” Eric Schmidt, former CEO of Google (Alphabet), said, “My teams are always at their best when approaching problems with levity, which entails both humility and optimism and always engenders trust. Plus, it’s more fun — like this book!”


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