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I Don’t Agree
Book

I Don’t Agree

Why We Can’t Stop Fighting – and How to Get Great Stuff Done Despite Our Differences

Harriman House, 2020 more...


Editorial Rating

8

Qualities

  • Well Structured
  • Concrete Examples
  • Engaging

Recommendation

From childhood conflicts to boardroom brawls, it seems humanity is hardwired for heated conflict. But does people’s propensity to disagree spell doom to collaboration and cooperation? Not at all, argues digital marketing expert Michael Brown. In this highly readable book, Brown delves into the science and sociology of interpersonal conflict. Using examples he draws from a rich array of experts as well and his own personal experiences, Brown offers practical steps for understanding and solving key obstacles to consensus.

Take-Aways

  • Cooperation is possible if you consider your motivations, embrace clarity and acknowledge “attribution bias.”
  • Seek team members whose diverse values complement one another.
  • Admit your weaknesses and use an ego-checking ritual to promote collaborative behavior.

About the Author

Michael Brown is a founder and long-term managing director of creative industries businesses. He guided his last venture, MKTG, to become an international marketing organization with 32 offices in 20 countries.