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A IA generativa tem o potencial de transformar drasticamente a experiência de vida quotidiana. A sua utilização se expande entre os mais diversos setores. O futurista Bernard Marr alerta que, embora a IA generativa possa dar à sua empresa uma vantagem competitiva, ela também pode causar danos não intencionais – tanto ao nível social coletivo como organizacional. Os insights de Marr irão aprofundar a sua compreensão dos riscos e benefícios potenciais da IA generativa, à medida que ele explica como ela pode revolucionar setores que vão desde a saúde até o desenvolvimento de software.
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Sobre o autor
O futurista Bernard Marr é autor bestseller de vários livros, incluindo Artificial Intelligence in Practice, Tech Trends in Practice, e Future Skills. Ele também atua como consultor estratégico para governos e empresas.
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