Summary of A World Gone Social

How Companies Must Adapt to Survive

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A World Gone Social book summary
For a business to survive today, it must become active on social media.


7 Overall

7 Applicability

7 Innovation

8 Style


Companies and executives must adapt to social media to move ahead in today’s world. Internet entrepreneurs and social media experts Mark Babbitt and Ted Coiné provide both basic and sophisticated information about social media to meet the needs of traditional firms. The authors are refreshingly good-humored and passionate; they extol the people they like and castigate those they don’t. While they maintain that executives who fail to board the social media express are already playing catch-up, Babbitt and Coiné also help them level the field. getAbstract recommends their insights to executives, investors and entrepreneurs in every field.

In this summary, you will learn

  • How the business benefits of social media manifest,
  • Why the Social Age has replaced the Industrial Age,
  • Why financial ROI doesn’t apply to social media and
  • How to develop a social media plan for your firm.


The Power of Social Media
Brandon Cook’s grandmother was dying of cancer. During a hospital visit, she told him she craved soup – but not the awful hospital variety. She wanted something special: clam chowder from Panera. The problem was that his local Panera made clam chowder only on...
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About the Authors

Mark Babbitt is CEO of YouTern, which helps those in career transition make employment connections. Ted Coiné is chairman and founder of

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    Sascha Grosskopf 2 years ago
    Social Selling is one of the most important aspect, not only candidates or speed fliritng heroes need social visibility, the sales process is virtual, so if the sales team doesn’t engage socially with target audience they will lose their visibilty and flirt options

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