The term “social mobile cloud” can be confusing. “Social” refers to social media, which most executives don’t fully understand. “Mobile” means mobile devices, which most companies don’t know how to leverage. “Cloud” refers to vast computing power in cyberspace, which many firms do not utilize. Many traditional companies are in denial about the social media cloud and its implications for their operations. Consultant Ted Shelton expertly explains the cloud, why it matters and how businesses can put it to work to turbocharge their operations. For most traditional firms, this means radical restructuring, but Shelton doesn’t shy away from that. He advises companies to organize teams to destroy their organizations – a rare thought from a consultant. He does an outstanding job in the strongest sections of his book – Parts I and II more than III – detailing the social mobile cloud’s advanced technology and how it upends conventional business processes. getAbstract recommends his wise look ahead to business leaders, especially those who have yet to grapple with mobile technology’s future implications and profit potential.
In this summary, you will learn
- What the social mobile cloud is,
- What benefits the cloud provides and
- How firms can adapt to leverage those benefits.
About the Author
Ted Shelton, managing director of PwC Advisory – a social consulting team for the high-tech, retail and consumer industries – advises businesspeople on using mobile devices.