Summary of Business Models for the Social Mobile Cloud
Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
The “social mobile cloud” is changing everything – especially the way you should do business.
The term “social mobile cloud” can be confusing. “Social” refers to social media, which most executives don’t fully understand. “Mobile” means mobile devices, which most companies don’t know how to leverage. “Cloud” refers to vast computing power in cyberspace, which many firms do not utilize. Many traditional companies are in denial about the social media cloud and its implications for their operations. Consultant Ted Shelton expertly explains the cloud, why it matters and how businesses can put it to work to turbocharge their operations. For most traditional firms, this means radical restructuring, but Shelton doesn’t shy away from that. He advises companies to organize teams to destroy their organizations – a rare thought from a consultant. He does an outstanding job in the strongest sections of his book – Parts I and II more than III – detailing the social mobile cloud’s advanced technology and how it upends conventional business processes. getAbstract recommends his wise look ahead to business leaders, especially those who have yet to grapple with mobile technology’s future implications and profit potential.
In this summary, you will learn
- What the social mobile cloud is
- What benefits the cloud provides
- How firms can adapt to leverage those benefits
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackSocial MediaUntil recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.
Customers who read this summary also read
Michael P. Lynch
Yalda T. Uhls
Joshua Cooper Ramo
Little, Brown, 2016