Evolving technologies, developing markets and varying preferences will increasingly challenge global retail and consumer goods firms over the period 2014–2018. This report from the Economist Intelligence Unit says companies will need to adapt to changing times and shifting tastes. getAbstract recommends this cogent analysis to industry executives and analysts, as well as to those tracking global consumption trends.
In this summary, you will learn
- ) How growth in consumer goods and retail sales volume varies around the world,
- What trends explain that growth, and
- How multinational companies are meeting the challenges of entering emerging markets while remaining competitive at home.
About the Author
The Economist Intelligence Unit is an independent research and analysis organization.