Good biographies should be fair and objective, and not intimidated by their subject. Unfortunately, this interesting story about Bill Ford Jr., great-grandson of Henry Ford, treads lightly on the company’s problems, its non-U.S. competitors, its many recalls and its infamous tire problems. Interviews about Mr. Ford’s emerging leadership and wisdom are mostly favorable, despite the prediction by many auto industry experts that either GM or Ford will not be in the auto business by the end of this decade. Author David Magee packs in a lot of chronological information, but the reader may wish that he had gone into more depth about the U.S. auto industry’s strategic triumphs and mistakes against non-U.S. competitors. getAbstract suggests this book to those who seek background about automotive history and to fans of the Ford Motor Company and its CEO. The cars may be "Ford Tough," but this flattering biography is "Ford soft."
In this summary, you will learn
- How Ford Motor Company became mismanaged and lost its business focus;
- Why it was losing money in almost all its core divisions; and
- How CEO Bill Ford Jr. implemented a five-year turnaround with a back-to-basics approach.
About the Author
David Magee is the author of Turnaround: How Carlos Ghosn Rescued Nissan and The John Deere Way. He is the founder and owner of Jefferson Press in Lookout Mountain, Tennessee.