Summary of From .com to .profit

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From .com to .profit book summary


8 Overall

9 Applicability

7 Innovation

7 Style


This solidly researched and written guide shows you how to move into the next phase of e-business operations: actually making them profitable. The authors call this era .profit (dot profit), and aside from that little gimmick, the book is refreshingly free of space-filling babble. Instead, it concentrates on the elements needed to make a profit on the Internet, and gives plenty of examples from cyberspace so you can learn from those who are already in .profit world. recommends this book to anyone charged with developing business strategy.

In this summary, you will learn

  • The six critical elements to an e-commerce strategy;
  • How to adopt these elements to create competitive advantage for your company, and
  • Predictions for the future of e-business.

About the Authors

Nick Earle is president of Hewlett Packard in Cupertino, California. He holds a Bachelor of Science and an honorary Doctorate of Science from the University of Liverpool and is an Honorary Fellow at the MBA Management School in Bradford, England. Peter G.W. Keen is chairman of Keen Innovations of Great Falls, Virginia, and is the author of 20 books on business and IT strategy, including the bestsellers The Process Edge, Shaping The Future, and Every Manager’s Guide to Information Technology.



The first era of e-business was driven by technology and experimentation, based on vague or nonexistent business models, and culminated in little if any profit potential. This first era saw technology enabling people to build online storefronts, and companies reaching astronomical...

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