Summary of How Google Took Over the Classroom

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How Google Took Over the Classroom summary
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Classrooms across the United States are rapidly becoming “Googlified.” About half of all American primary and secondary-school students today use Google Chromebooks at school. New York Times technology reporter Natasha Singer explains that a crucial ingredient of Chromebook’s success is the unconventional way Google markets the product and tailors its services to the needs of teachers. getAbstract recommends Singer’s in-depth look at how Google has conquered American classrooms and examines the implications for educators and marketing professionals. 

In this summary, you will learn

  • Why the Google Chromebook has become the most popular mobile device in US public schools,
  • Why Chromebooks are suitable for use in a classroom setting and
  • How Google will benefit long-term from having millions of young students use its products.
 

About the Author

Natasha Singer is a technology reporter who covers digital learning and consumer privacy for The New York Times

 

Summary

Google Chromebooks are the most frequently ordered mobile device by American public schools. In 2016, Google Chromebooks accounted for 58% of mobile devices sent to public schools, relegating existing offerings from Apple and Microsoft to the sidelines. Google’s success has much to do with the way it developed classroom-specific software and marketed its products to schools. In 2012, a school teacher at Chicago Public Schools, one of America’s largest school districts, set up Google Docs accounts to help her students collaborate. Upon learning about the classroom experiment, school administrators decided to make Google’s free services available districtwide, saving the school district about $1.6 million per year on email and related services. That same year, Chicago Public Schools and Google organized a conference on Google tools to train teachers from within and outside the district, which has since become an annual event and a great way to promote the product.

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