Summary of How Millennials Get News
Paying for Content
American Press Institute, Associated Press, NORC at the University of Chicago © 2015
In-depth interviews reveal that millennials are, surprisingly, willing to pay for a wide variety of digital content.
In January 2015, when the Media Insight Project surveyed 1,045 millennials – people aged between 18 and 34 – to find out if they purchase digital news and entertainment, the results revealed something rather unexpected: In contrast to the prevailing stereotype that millennials expect all digital content to be free, most of them reported using some form of paid service in the previous year. getAbstract recommends this enlightening report to journalists and media outlets seeking data on the digital consumption habits of millennials.
In this summary, you will learn
- What percentage of millennials pay for digital content,
- What types of content are most popular with millennials and
- How millennials feel about advertising.
About the Author
The Media Insight Project is a collaboration of the American Press Institute and The AP-NORC Center for Public Affairs Research. Its goal is to create public awareness for research projects that address social issues.
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