When Jonathan Rothermere took the helm at the Daily Mail and General Trust (DMGT) in 1998, the media sector was in the eye of a storm. The rise of digital technology was threatening to drown the newspaper industry, and while many of its competitors sank, DMGT swam and emerged stronger than ever. In this brief interview with the Boston Consulting Group’s Paul Zwillenberg, Rothermere recalls his experiences and outlines some tactics to deploy in the face of technological upheaval. getAbstract believes his candid remarks could provide a lifeline for entrepreneurs and business executives in the media sector who are treading the choppy waters of the digitalization squall.
In this summary, you will learn
- How a large company should approach digitalization,
- Why a “slightly decentralized culture” is ideal for expansion and
- What to expect during the transition to digitalized business.
About the Speaker
Jonathan Rothermere is the chairman of the UK-based Daily Mail and General Trust. Paul Zwillenberg is a partner and managing at the Boston Consulting Group.
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