Summary of Likeable Social Media

How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

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Likeable Social Media book summary
If Facebook users “like” your online content, your possible connections grow exponentially.


7 Overall

8 Applicability

5 Innovation

7 Style


An average of 130 friends plug into every Facebook member’s data stream. Each time a member hits the “Like” button on your page to endorse your online content, all of his or her friends potentially can see your material and recognize this valuable endorsement. The more likes you secure, the more your number of online viewers can grow. In this hands-on guide, Internet whiz Dave Kerpen, CEO of Likeable Media, offers practical tips – though they may be familiar to experienced users – and teaches you how to secure the maximum number of likes for your Internet content. Kerpen explains what to do, how to do it and why. getAbstract recommends his knowledgeable take on social networks to marketing professionals who want to enhance their company’s brands and increase sales.

In this summary, you will learn

  • Which Internet social networks are the most prominent,
  • Why the online likeability function is crucial to marketing and
  • How to develop likeable content.


A Graceful, Savvy Tweet
In 2010, author Dave Kerpen, tired and frustrated after a six-hour flight, faced a long wait in the registration line at the Aria, a trendy Las Vegas hotel. He tweeted on his BlackBerry: “No Vegas hotel could be worth this long wait. Over an hour to check in at ...
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About the Author

Dave Kerpen is the CEO of Likeable Media and one of only 48 Facebook Preferred Developer Consultants.

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    Kyle Essary 2 years ago
    This abstract confirms what many of us already understand: effective management of social media can make or break an experience, or even a brand. It does highlight some tips to do that, as well as showcases real life examples of what good and bad looks like. A great overview and intro to social media marketing for anyone interested. 

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