Summary of Macrowikinomics

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Macrowikinomics book summary


8 Overall

7 Applicability

7 Innovation

9 Style


Welcome to your new world, courtesy of the digital revolution. Sorry, but you won’t be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community’s “mass collaboration” is changing political and civic institutions. In this follow-up to their bestseller Wikinomics, the authors explain why technology and social media may hold the answers to some of the world’s most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from “networked intelligence.” getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of Wikinomics to brace themselves for some repetition. Start reading soon, because change is accelerating every second.

In this summary, you will learn

  • What five precepts drive “networked intelligence,”
  • How digital “mass collaboration” will change industry, education, science and more, and
  • How to implement “macrowikinomics” in your organization.

About the Authors

Don Tapscott, a prolific author, is the chairman of nGenera Insight, a business strategy think tank. Anthony D. Williams is a senior fellow with the Lisbon Council. They co-wrote the bestseller Wikinomics.



Empowering the World
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