Mobile isn’t merely an extra sales channel – a “side dish” you tack on to your company; now, it’s the whole enchilada. Mobile tech expert SC Moatti advises business leaders to take an informed, “mobile-first” approach. But her approach to helping your company tap into the “mobile revolution,” is a “human-first” formula designed to unite people and their devices by focusing mobile technology on the “body, spirit and mind.” This supports the beauty, meaning and adaptability people want from their mobile devices. A mobile product rests primarily on its app. Of course, its sleek, functional, minimalist tech matters, too, but the app forms the valuable bi-directional data bridge where user and provider meet. They learn from each other – both “fast and slow” – and they form “community.” Moatti’s manual delivers in lively style with relevant case studies. getAbstract recommends her inspiring overview to consumers, entrepreneurs and product designers who want to add a mobile component to their offerings.
In this summary, you will learn
- How to join the “Mobile Revolution” by making your company “mobile-first;”
- What people get from their mobile devices that cements their attachment to them, and
- How to apply the “Mobile Formula” of “body, spirit and mind” rules.
About the Author
Tech visionary and Opera Software board member, SC Moatti developed mobile app strategies for Nokia, Facebook and Trulia. She founded Products That Count, which advises companies on mobile-first approaches to growth, and is managing director of The Angels’ Forum.
Comment on this summary
Customers who read this summary also read
Maya Baratz Jordan
Nieman Reports, 2016
Columbia Journalism Review, 2016