Summary of NetSlaves

True Tales of Working the Web

McGraw-Hill, more...

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NetSlaves book summary
If your last name isn't Bezos, Gates or Cheng, work in the Internet economy can be nasty, brutish...and long.


8 Overall

4 Applicability

9 Innovation

9 Style


Bill Lessard and Steve Baldwin’s engaging and ironic book discusses the lives lead by workers in the Internet economy. The fictitious accounts introduce people toiling at all levels of employment in the Internet economy. The picture isn’t pretty. Because it is driven by intense greed, the Internet economy is hard - if not downright brutish - on its employees. You cannot understand why employees work under these conditions, but clearly these circumstances are designed to exploit a bubble in the capitalistic structure. Executives and managers may not like the clear anti-management tone of this book, but may still find it a worthwhile read. Employees, of course, will love this book. recommends it to anyone who wants a different perspective on the Internet economy.

In this summary, you will learn

  • Why employees in the Internet economy are NetSlaves;
  • Why few Internet employees actually share in the wealth generated by their companies; and
  • What the ten levels of the new-media “caste system” are.


NetSlaves and the Internet Economy
Who works in Internet companies? What types of jobs do they do? What types of lives do they lead? You have probably heard that employees of Internet companies are enormously wealthy. The media does a great job of promulgating the Net’s "universal success...
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About the Authors

Bill Lessard and Steve Baldwin are the co-creators of the NetSlaves Web site Lessard has written for the Industry Standard and CNET. He spent years as a NetSlave for Prodigy, Pathfinder, and a variety of start-ups before joining Union Bank of Switzerland. He lives in Yonkers, New York. Baldwin has been an editor at PC Magazine, Computer Shopper, and Pathfinder. He developed "Ghost Sites of the Web," an acclaimed webzine devoted to failed Web sites. He lives in New York City.

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