Newspapers are searching for a digital solution to compensate for heavy losses in print subscriptions. Are “metered” paywalls the answer? Auckland University of Technology lecturer Merja Myllylahti compares the varying degrees of success met by companies that have implemented paywalls – a difficult task given the lack of transparency in online revenue reporting. getAbstract recommends this study to digital content providers, newspaper shareholders and all those who want to know what it may cost them to get their daily news fix in the future.
In this summary, you will learn
- What circumstances make consumers more willing to pay subscription fees,
- What typical paywall schemes look like, and
- What practices limit digital subscription revenue and their possible implications for the paywall system.
About the Author
Merja Myllylahti is a lecturer at the Auckland University of Technology.
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