“Platform” businesses such as Uber, Airbnb and Wikipedia, are laying siege to more traditional “pipeline” businesses in the transportation, travel and media industries. Professors Geoffrey G. Parker and Marshall W. Van Alstyne and Platform Thinking Labs founder Sangeet Paul Choudary explain the “platform revolution” by relating backstage stories of selected platform successes and describing more disruptions yet to come. getAbstract recommends this powerful, enticing read to executives, entrepreneurs, professionals, policymakers, students and consumers.
In this summary, you will learn
- How “platform” businesses disrupt traditional firms,
- What role economies of scale and “network effects” play as platforms challenge “pipeline” companies,
- What start-up and marketing strategies work for platforms, and
- How platforms solve the “chicken-or-egg problem” of needing users to get producers, and needing producers to get users.
About the Authors
Professors Geoffrey G. Parker of Dartmouth College and Marshall W. Van Alstyne, of Boston University, are research fellows at the MIT Initiative on the Digital Economy. Industry expert Sangeet Paul Choudary founded Platform Thinking Labs, a strategic consultancy. He co-chairs the MIT Platform Strategy Summit and advises the Global Platform Data Project at Stanford.