Summary of Publicity for Nonprofits

Generating Media Exposure That Leads to Awareness, Growth, and Contributions

Kaplan Publishing, more...

Buy the book

Publicity for Nonprofits book summary
If you want great publicity for your nonprofit organization, devise a sound plan and create a clear message.


6 Overall

8 Applicability

7 Innovation

6 Style


This well-organized book is about publicity as opposed to public relations. That distinction is critical for anyone who wants news media coverage for a nonprofit organization. Sandra L. Beckwith covers everything you need to start a basic publicity campaign, including a list of tools. She tells you how to devise and implement a publicity plan. This basic, practical guidebook contains numerous checklists, examples, guidelines and tips for every conceivable activity a nonprofit organization's publicity person might undertake to help it attract media attention. Although veteran professional nonprofit publicists may find some of the instructions too basic, getAbstract recommends this as a worthwhile reference for most people who are handling publicity for charitable organizations. And, it is a positive gold mine for inexperienced volunteers.

In this summary, you will learn

  • How to create a publicity strategy and plan for your nonprofit organization
  • How nonprofit organizations can use publicity effectively
  • How to prepare and use specific publicity tools


Free and Uncontrolled
Publicity is a distinct category of public relations; the two are different and separate. Public relations is the overarching discipline that includes media relations, employee communications, corporate communications and community relations. In contrast, publicity...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Sandra J. Beckwith, an award-winning public relations consultant, worked with a large national consumer products company and the world's largest public relations firm for a total of 25 years.

Comment on this summary

  • Avatar
  • Avatar
    Jay Shephard 4 years ago
    simple and straightforward basic information. Very helpful if you are undertaking a non profit campaign for the first time.

More on this topic

Customers who read this summary also read

More by category