Summary of Publicity for Nonprofits

Generating Media Exposure That Leads to Awareness, Growth, and Contributions

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Publicity for Nonprofits book summary
If you want great publicity for your nonprofit organization, devise a sound plan and create a clear message.


6 Overall

8 Applicability

7 Innovation

6 Style


This well-organized book is about publicity as opposed to public relations. That distinction is critical for anyone who wants news media coverage for a nonprofit organization. Sandra L. Beckwith covers everything you need to start a basic publicity campaign, including a list of tools. She tells you how to devise and implement a publicity plan. This basic, practical guidebook contains numerous checklists, examples, guidelines and tips for every conceivable activity a nonprofit organization's publicity person might undertake to help it attract media attention. Although veteran professional nonprofit publicists may find some of the instructions too basic, getAbstract recommends this as a worthwhile reference for most people who are handling publicity for charitable organizations. And, it is a positive gold mine for inexperienced volunteers.

In this summary, you will learn

  • How to create a publicity strategy and plan for your nonprofit organization;
  • How nonprofit organizations can use publicity effectively; and
  • How to prepare and use specific publicity tools.


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Publicity is a distinct category of public relations; the two are different and separate. Public relations is the overarching discipline that includes media relations, employee communications, corporate communications and community relations. In contrast, publicity...
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About the Author

Sandra J. Beckwith, an award-winning public relations consultant, worked with a large national consumer products company and the world's largest public relations firm for a total of 25 years.

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    Jay Shephard 4 years ago
    simple and straightforward basic information. Very helpful if you are undertaking a non profit campaign for the first time.

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