Major progress in the evolution of financial services occurred when consumers began using computers for their banking. Today, mobile phones are gaining ground as a banking method of choice, and the implications could be huge for the industry and its customers. The Economist Intelligence Unit surveyed retail banking executives and consumers from around the world to explore the opportunities and risks of mobile banking, as well as to understand what bankers will need to do to stay ahead of the game. getAbstract recommends this report to bankers and financial professionals for its valuable insights into how consumers and bankers view mobile banking, its prospects for the future and its integration with other banking channels.
In this summary, you will learn
- How mobile banking is gaining ground among consumers,
- How customers and banking executives view mobile services, and
- What bankers must do to remain competitive in this new landscape.
About the Author
The Economist Intelligence Unit is an independent research and analysis organization.