Brand strategist Olivier Blanchard proffers comprehensive information and helpful advice in his worthy overview of social media. Blanchard explains how to plan, organize, manage, measure and assess social media programs. Although numerous social media manuals already flood the market, getAbstract believes this savvy, informative guide offers some new insights on evaluating your results and recommends it to anyone seeking to leverage the exciting, burgeoning, and occasionally baffling world of social media.
In this summary, you will learn
- How social media can help your company;
- How to plan, organize and manage a social media program; and
- How to measure and assess your results.
About the Author
Olivier Blanchard manages BrandBuilder Marketing, a company that helps firms plan traditional and social media programs, and the Red Chair Group, which trains executives in the use and leverage of social media.
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1 year agoI was expexting more not just general concent of how social media works for companies. FRY as a KPI is not well explained.
6 years agomisleading title. was hoping to learn/get an idea of a valid ROI model for social media. instead, it's more about what does it mean to have social media program implemented in the enterprise, what's the value of it... Where's the ROI model? what do i measure? how do i measure? i somewhat feel as if the ROI is MIA. :-( love the "CEO buy-in" section.