Summary of Social Media ROI

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Social Media ROI book summary


8 Overall

9 Applicability

8 Innovation

7 Style


Brand strategist Olivier Blanchard proffers comprehensive information and helpful advice in his worthy overview of social media. Blanchard explains how to plan, organize, manage, measure and assess social media programs. Although numerous social media manuals already flood the market, getAbstract believes this savvy, informative guide offers some new insights on evaluating your results and recommends it to anyone seeking to leverage the exciting, burgeoning, and occasionally baffling world of social media.

In this summary, you will learn

  • How social media can help your company;
  • How to plan, organize and manage a social media program; and
  • How to measure and assess your results.

About the Author

Olivier Blanchard manages BrandBuilder Marketing, a company that helps firms plan traditional and social media programs, and the Red Chair Group, which trains executives in the use and leverage of social media.



Social Media’s Corporate Benefits
Creating a social media program requires hard work, but the numerous benefits make the effort worthwhile. Social media channels help you develop strong relationships with old and new customers. These communication tools translate directly to “social business...

Comment on this summary

  • Avatar
  • Avatar
    Jassem Alblooshi 1 year ago
    I was expexting more not just general concent of how social media works for companies. FRY as a KPI is not well explained.
  • Avatar
    yael wagner 6 years ago
    misleading title. was hoping to learn/get an idea of a valid ROI model for social media. instead, it's more about what does it mean to have social media program implemented in the enterprise, what's the value of it... Where's the ROI model? what do i measure? how do i measure? i somewhat feel as if the ROI is MIA. :-( love the "CEO buy-in" section.

More on this topic

By the same author

Contained in Knowledge Pack:

Customers who read this summary also read

More by category