Summary of Television Is the New Television

The Unexpected Triumph of Old Media in the Digital Age

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Television Is the New Television book summary
Television still dominates mass media and will continue to rule.

Rating

8 Overall

8 Applicability

9 Innovation

8 Style

Recommendation

Media insider, best-selling author and founder of the Newser reporting website, Michael Wolff dissects potent, widely held myths about digital media. He maintains that digital media have not displaced the power of television, are not shoving it aside now and won’t in the future. Wolff is an insightful, convincing agitator who writes in punchy, thought-provoking sentences. His stand-alone chapters work as polemical essays, so you don’t have to read them in order. Almost every chapter is interesting and features a somewhat shocking, commonsense obliteration of popular wisdom, though some chapters fall short of making a cogent point. getAbstract recommends Wolff’s overview of the state of big media – and not just television, as the title implies – to everyone in that industry, everyone who interacts with media, and everyone who writes about them or invests in them.

In this summary, you will learn

  • What myths dominate popular perceptions of old and new media
  • How the value of news has degraded
  • How valuable content draws audiences
  • How trends indicate that as online content becomes increasing disposable, TV is producing more desirable, durable and valuable “handmade” content
 

Summary

Whose Future Is It?
At a 2007 conference of traditional and digital-media heavy hitters, venture capitalist and Netscape co-creator Marc Andreessen – speaking for the new media – told those representing film and television, “We are against each other. This is a zero-sum game.” At the time...
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About the Author

Best-selling author Michael Wolff also wrote Burn Rate and The Man Who Owns the News. He co-founded the news website Newser.


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