Summary of The Apple Way

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The Apple Way book summary


8 Overall

4 Applicability

7 Innovation

8 Style


Apple's estimated share of the worldwide personal computer market is only 2%. Why is a company with such a tiny slice of a multibillion-dollar pie so prominent, influential and highly respected? Jeffrey L. Cruikshank's briskly written, informative and entertaining book examines the philosophy and management principles of one of the world's most innovative companies. In an industry known for cutthroat competition, Apple really has none – at least for now. The company, under visionary CEO Steve Jobs, has carved out a unique niche. The mercurial Jobs deserves the lion's share of the credit for bringing equilibrium, profitability and promise to the company since his triumphant return to Apple in 1997. Although Apple is probably inimitable, getAbstract recommends this book to managers who wish to learn how it navigated the heavy seas of business.

In this summary, you will learn

  • How Apple computer has overcome numerous failures to emerge as an industry leader;
  • Why stubbornness and inflexibility have no place in today's companies; and
  • How one man's vision and unwavering determination set the course for an entire organization.

About the Author

Jeffrey L. Cruikshank is the author of The Real Estate Game and The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School.



Apple’s Twelve Principles
Apple's success depends on 12 unique business principles, which arise from its history and market environment.

Principle One: "Marvels and Margins"
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