Sometimes the most obvious business practices are the most complicated – and the most interesting. This is the case with airline pricing, so E. Andrew Boyd has chosen a great topic. As an expert in the esoteric field of operations research, he has done business readers a great service by presenting the history, evolution, theory and practice of airline pricing, and by tracking how it revolutionized pricing in many other industries. Boyd weaves his personal stories and insights about mathematics, gambling and airline history into a very readable, high-level business book. While this is a seemingly esoteric topic, getAbstract highly recommends his book to those in the transportation, travel, tourism and restaurant businesses. It will be especially valuable to intrepid executives in other industries who want to push the frontiers of pricing based on the latest science about operations.
In this summary, you will learn
- How the airline industry developed and uses scientific pricing;
- What its benefits are; and
- What operations research is and where it’s useful.
About the Author
E. Andrew Boyd is the chief scientist and senior vice president of a consultancy that works with leading companies on pricing issues. He holds a Ph.D. in operations research from the Massachusetts Institute of Technology.