Five years after entering the e-commerce business in 2012, Chinese multi-industry conglomerate Wanda has yet to produce a successful Internet product. Sun Hongchao of Tencent’s Deep Internet news team investigates the reasons. Wanda’s corporate structure and management, he concludes, was too stiff and lacked the dynamics modern Internet products require. China’s tech scene continues to wait for Wanda’s “arrival,” but judging from Sun’s analysis, they may be waiting in vain. getAbstract recommends this article to business managers and analysts.
In this summary, you will learn
- Why multi-industry conglomerate Wanda Group wanted to enter the e-commerce industry,
- Why its e-commerce business failed and
- How Wanda is restrategizing.
About the Author
Sun Hongchao is a reporter on Tencent’s Deep Internet news team, which provides in-depth analysis of tech companies and trends.