Years ago, retailers conducted sales sporadically, usually around holidays. Lately, however, the word “sale” seems to have become permanently etched into store windows and on retail websites. According to this useful study from the Economist Intelligence Unit, e-commerce and the 2008 economic downturn have made consumers particularly bargain conscious, so retailers have to compete by offering perpetual price cuts in what has become a truly global marketplace. getAbstract recommends this insightful article to executives in the retail industry as well as to the securities analysts who cover it.
In this summary, you will learn
- How sales events in the retail industry have become more frequent and widespread around the world,
- How retailers are coping with the increased consumer demand for discounted goods, and
- What impact this sales culture will have on retailers’ future.
About the Author
The Economist Intelligence Unit is an independent research and analysis organization.