Summary of The Never-ending Sale

What Implications Does the New Christmas Shopping Landscape Have for Retail?


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The Never-ending Sale summary
Once upon a time, shoppers flocked to sales only a few times per year. But now sales are almost constant. What does this mean for retailers?


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Years ago, retailers conducted sales sporadically, usually around holidays. Lately, however, the word “sale” seems to have become permanently etched into store windows and on retail websites. According to this useful study from the Economist Intelligence Unit, e-commerce and the 2008 economic downturn have made consumers particularly bargain conscious, so retailers have to compete by offering perpetual price cuts in what has become a truly global marketplace. getAbstract recommends this insightful article to executives in the retail industry as well as to the securities analysts who cover it.

In this summary, you will learn

  • How sales events in the retail industry have become more frequent and widespread around the world,
  • How retailers are coping with the increased consumer demand for discounted goods, and
  • What impact this sales culture will have on retailers’ future.


Retail sales events have long marked many cultures’ holidays, especially the Christmas season in the West and the Chinese New Year. But bargain hunting has reached new levels all over the world due to online sales and the 2008 economic downturn. The rapid growth of e-commerce, led by Amazon, has reshaped...
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About the Author

The Economist Intelligence Unit is an independent research and analysis organization.

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