Summary of The Six Immutable Laws of Mobile Business

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Recommendation

Mobile phone technology is ascendant. With billions of subscribers across the globe and more signing on every day, it is the technology of today and tomorrow. Japanese firms are by far the leaders in the thriving “mobile market.” Three experts on Japan’s cellphone industry – Philip Sugai, Marco Koeder and Ludovico Ciferri – explain why, providing an in-depth, insightful report on where mobile is headed in the years to come. They also discuss six principles that mobile carriers and service providers around the world can learn from and may want to follow. getAbstract recommends this book – with its informative foreword by Martin Koelling, the Japan correspondent for the Financial Times Germany – as a worthy reference guide for professionals in the mobile arena. In this area, as Japan goes, so goes the globe.

In this summary, you will learn

  • Why Japan leads the world in advanced mobile technology and
  • What six principles top Japanese mobile firms follow.
 

About the Authors

Philip Sugai directs the Mobile Consumer Lab at the International University of Japan. Marco Koeder heads CyberMedia K.K., a Japanese digital media agency. Ludovico Ciferri is a research manager for Istituto Superiore Mario Boella.

 

Summary

The Rise of “Homo Digitalis
Who do Japanese car manufacturers see as their most formidable competitors? Other carmakers? Nope. They constantly look over their shoulders at their nation’s mobile phone companies – and for good reason. Most of Japan’s young men who previously spent...

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