Summary of The Smarter Screen
Surprising Ways to Influence and Improve Online Behavior
From THE SMARTER SCREEN by Shlomo Benartzi. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
The digital age challenges you to navigate abundant choices and process copious amounts of data.
People spend more time than ever interacting with screens, and they behave differently online than they do in the physical world. You’re likely to spend more money shopping online via your smartphone than you would in the store or shopping on your home computer. Various factors that affect on-screen behavior enable people to process and retain digital information more effectively and to make smarter online decisions. Behavioral economist Shlomo Benartzi conducted extensive research into online behavior and offers suggestions to help you make smarter choices. He is an articulate writer and diligent researcher – at times, too diligent. Although navigating Benartzi’s labyrinth of research studies takes patience, the results are worthwhile. getAbstract recommends his conclusions to online business managers, website architects and web consumers.
In this summary, you will learn
- How screens affect people’s thinking and behavior,
- What the latest research on online behavior suggests about how you shop on the Internet, and
- How digital design can improve your online decision making.
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