Summary of The Smarter Screen

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Rating

8 Overall

8 Applicability

8 Innovation

7 Style


Recommendation

People spend more time than ever interacting with screens, and they behave differently online than they do in the physical world. You’re likely to spend more money shopping online via your smartphone than you would in the store or shopping on your home computer. Various factors that affect on-screen behavior enable people to process and retain digital information more effectively and to make smarter online decisions. Behavioral economist Shlomo Benartzi conducted extensive research into online behavior and offers suggestions to help you make smarter choices. He is an articulate writer and diligent researcher – at times, too diligent. Although navigating Benartzi’s labyrinth of research studies takes patience, the results are worthwhile. getAbstract recommends his conclusions to online business managers, website architects and web consumers.

In this summary, you will learn

  • How screens affect people’s thinking and behavior,
  • What the latest research on online behavior suggests about how you shop on the Internet, and
  • How digital design can improve your online decision making.
 

About the Authors

Author of Save More Tomorrow and Thinking Smarter, Shlomo Benartzi is a behavioral economist and co-chair of the Behavioral Decision-Making Group at UCLA.

 

Summary

Three Stories
The US government launched healthcare.gov in 2013 to help millions of uninsured Americans choose the right health insurance coverage. The site offered a multitude of choices, including 47 insurance plans. Most people chose poorly, spending an average of $888 ...

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