Summary of What’s Next for Zhang Xiaolong’s Super App WeChat?

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What’s Next for Zhang Xiaolong’s Super App WeChat? summary
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WeChat, China’s ubiquitous social networking app, held its annual WeChat Open Class Pro conference in January to set the tone for 2018. During his keynote speech at the event, WeChat creator and Tencent senior vice president Zhang Xiaolong covered the recent performance of WeChat's newest features such as of mini programs and mini games, announced plans for an independent app for WeChat wemedia public accounts, laid out WeChat’s values as a company, and outlined how he expects the WeChat ecosystem to evolve going forward. Zhang’s speeches are unpolished and often difficult to follow: At times, he seems to be talking to himself as he jumps from one subject to another. Thankfully, tech media platform Ifanr’s managing editor Liu Xuewen has analyzed and commented on the talk, carving out seven main points of Zhang’s speech. getAbstract recommends this article to anyone interested in the WeChat ecosystem and powerful apps in general. 

In this summary, you will learn

  • What role features such as mini programs and mini games play in the WeChat ecosystem,

  • What values matter to WeChat as a company, and

  • What changes WeChat plans to make to its app in 2018 and the challenges it aims to tackle.


About the Author

Liu Xuewen is the managing editor of tech media platform Ifanr.



WeChat – Tencent’s messaging app, which has nearly one billion monthly active users – held its 2018 Wechat Open Class Pro conference in Guangzhou. WeChat creator Zhang Xiaolong walked the audience through WeChat’s 2017 accomplishments and the super app’s next steps in 2018, touching seven main points: 

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