Summary of Why Videos Go Viral

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Why Videos Go Viral summary


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Kevin Allocca watches web videos all day long; that’s his job as the trends manager at YouTube. In this lecture, Allocca shares three elements that contribute to a video going viral. While not exactly a recipe for success, his oration illustrates how viral videos are redefining the future of entertainment. getAbstract recommends this playful introduction to the wonderful world of online video, the latest mechanism for fame.

In this summary, you will learn

  • What three elements contribute to a viral video and
  • How participatory media is changing pop culture.

About the Speaker

Kevin Allocca is the trends manager at YouTube.



The phenomenon of web video has made fame accessible to everyone. You can create and upload a clip online and, if it garners significant attention, earn celebrity status “in a part of our world’s culture.” Three elements combine to make a video go viral and “become a cultural moment”:

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