Some traditional retailers are trying to recapture profits lost to online sales by offering a richer experience to shoppers – complete with distinctive architecture, ambiance, lighting, and, of course, music. But make no mistake – this isn’t the Muzak that haunted the elevators of your youth. Companies like Mood Media and Music Concierge have elevated background music to an art form. Jake Huyler’s delightful Guardian article will guide you to phenomena that usually lurk just below our awareness.
About the Author
Jake Huyler is a writer based in London. He covers music, culture, arts and entertainment, and politics.
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