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Inside the Booming Business of Background Music
Article

Inside the Booming Business of Background Music

The Guardian, 2018

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Editorial Rating

8

Qualities

  • Well Structured
  • Background
  • Engaging

Recommendation

Some traditional retailers are trying to recapture profits lost to online sales by offering a richer experience to shoppers – complete with distinctive architecture, ambiance, lighting, and, of course, music. But make no mistake – this isn’t the Muzak that haunted the elevators of your youth. Companies like Mood Media and Music Concierge have elevated background music to an art form. Jake Huyler’s delightful Guardian article will guide you to phenomena that usually lurk just below our awareness.

Take-Aways

  • Online shopping is cutting into the profits of traditional retailers, who are fighting back by making their stores into destinations.
  • Music piped into offices and factories improved productivity; researchers have studied the effects since the 1950s.
  • Music also influences consumer behavior. A fast tempo might urge diners to eat faster. Classical music might inspire shoppers to linger longer.

About the Author

Jake Huyler is a writer based in London. He covers music, culture, arts and entertainment, and politics.