Skip navigation
INSPIRED
Book

INSPIRED

How to Create Tech Products Customers Love

Wiley, 2017 more...


Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

With this second edition, Silicon Valley Product Group founder Marty Cagan returns to inspire innovative product managers and growing technology companies. In his new look at technology product development, he acknowledges the standardization of Lean and Agile development, and looks beyond both to discuss developing technology products at scale. Cagan details how to establish a strong product team, how to prepare a product introduction and how to innovate for success. Cagan’s first groundbreaking edition opened up a new world to product development. This redone edition, which retains the structure of the first book, enables newcomers to leverage his knowledge of developing tech products. Given Cagan’s details about personnel, job descriptions and product discovery, getAbstract recommends this overview to future and current tech product managers, to senior engineers and to executives seeking to understand the behind-the-scenes workings of technology product development.

Take-Aways

  • The culture surrounding product teams must nourish innovation.
  • Product teams should consist of “missionaries” with a shared vision, not “mercenaries” who work only for pay.
  • While a successful product is a result of the team’s effort, an unsuccessful product outcome resides with the product manager.  

About the Author

Marty Cagan, the former senior vice president for product and design for eBay, founded the Silicon Valley Product Group.


Comment on this summary or Start Discussion

More on this topic

By the same author

8
Book

    Learners who read this summary also read