While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
With this second edition, Silicon Valley Product Group founder Marty Cagan returns to inspire innovative product managers and growing technology companies. In his new look at technology product development, he acknowledges the standardization of Lean and Agile development, and looks beyond both to discuss developing technology products at scale. Cagan details how to establish a strong product team, how to prepare a product introduction and how to innovate for success. Cagan’s first groundbreaking edition opened up a new world to product development. This redone edition, which retains the structure of the first book, enables newcomers to leverage his knowledge of developing tech products. Given Cagan’s details about personnel, job descriptions and product discovery, getAbstract recommends this overview to future and current tech product managers, to senior engineers and to executives seeking to understand the behind-the-scenes workings of technology product development.
About the Author
Marty Cagan, the former senior vice president for product and design for eBay, founded the Silicon Valley Product Group.