Michael E. Smith
Inspiring Green Consumer Choices
Leverage Neuroscience to Reshape Marketplace Behavior
Kogan Page, 2021
Inspire consumers to make greener choices by better understanding the neuroscience behind their buying behaviors.
Rampant consumerism could push society to ecological collapse. Corporations, governments and NGOs must collaborate to inspire more sustainable buying behaviors among consumers, says applied neuroscience expert Michael E. Smith. He offers explanations as to why even the most thoughtful consumers make unsustainable buying decisions and guidance on how to overcome barriers to green consumption. Slowing down the negative effects of human activity on Earth requires a shift to circular economic practices, explains Smith, who calls on readers to embrace new mind-sets and radically disrupt consumption norms.
About the Author
Applied neuroscientist expert Michael E. Smith is the principal scientist at the strategy consultancy, Adaptation Research.
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