Summary of Irresistible Value Propositions

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

Irresistible Value Propositions summary
Start getting smarter:
or see our plans

Rating

8 Overall

10 Applicability

6 Innovation

8 Style


Recommendation

Buyers are busier than ever. Good luck getting their attention. Enter Jill Konrath, an internationally recognized sales strategist and author, with an indispensable tool that will get buyers to sit up and take notice: a well-crafted value proposition. Konrath’s explains what makes value propositions strong, how to gather the information you’ll need and how you can use a strong value proposition in your pitch. She includes exercises for finding and crafting your own value proposition.

In this summary, you will learn

  • What a value proposition does,
  • How a value proposition differs from an elevator speech or a unique selling proposition, and
  • How to write a strong value proposition.
 

About the Author

Jill Konrath is an internationally recognized sales strategist and best-selling author of four books.

 

Summary

A value proposition states the measurable business value that your products or services offer to customers. It differs from the elevator speech that you use to introduce yourself or your company at networking events and from the unique selling proposition that defines how you differ from competitors. Your value proposition helps potential customers see the specific, measurable business value of your products and services. It can significantly change your prospects’ responses. As you craft your value proposition, you yourself will gain greater understanding of your products or services and strengthen your belief in what you offer.


More on this topic

By the same author

More Sales, Less Time
More Sales, Less Time
8
Agile Selling
Agile Selling
8
Selling to Big Companies
Selling to Big Companies
7

Customers who read this summary also read

The American Retail Value Proposition
The American Retail Value Proposition
8
Simplify
Simplify
7
Value
Value
7
Disruptive Selling
Disruptive Selling
7
The Purpose Is Profit
The Purpose Is Profit
9
Beyond the Sales Process
Beyond the Sales Process
7

Related Channels

Comment on this summary