Buyers are busier than ever. Good luck getting their attention. Enter Jill Konrath, an internationally recognized sales strategist and author, with an indispensable tool that will get buyers to sit up and take notice: a well-crafted value proposition. Konrath’s explains what makes value propositions strong, how to gather the information you’ll need and how you can use a strong value proposition in your pitch. She includes exercises for finding and crafting your own value proposition.
In this summary, you will learn
- What a value proposition does,
- How a value proposition differs from an elevator speech or a unique selling proposition, and
- How to write a strong value proposition.
About the Author
Jill Konrath is an internationally recognized sales strategist and best-selling author of four books.