Review of Irresistible
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Qualities
- Applicable
- Eye Opening
- Hot Topic
Review
Adam Alter notes that those who design tablets, smartphones and similar technologies often don’t let their kids anywhere near them. He thinks this should alarm you. Alter cites research indicating that nearly half the global population fits the definition of behaviorally addicted – mostly to the habituation designed into games, social media and apps. He reviews the techniques digital designers use to build dependencies in users. His report is important to anyone – especially parents – seeking a better understanding of the powerful pull of the digital world.
About the Author
Adam Alter, PhD, teaches at New York University’s Stern School of Business.
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