Summary of An IBM Guide to Doing Business on the Internet

A Complete Blueprint for E-Business Success

McGraw-Hill, more...

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An IBM Guide to Doing Business on the Internet book summary
IBM’s advice to would-be Web designers, in a nutshell: Keep it simple, and make your guests feel at home.


6 Overall

9 Applicability

6 Innovation

5 Style


While there’s certainly no shortage of hype about the Internet, there is a scarcity of clear, effective information about how companies are executing successful Web strategies. If you’re confused about how to carve a niche on the Internet, or if you’re overwhelmed by the complexity of the dauntingly dubbed "e-commerce initiative," An IBM Guide to Doing Business on the Internet offers a helpful starting point. With concrete examples and clear language, author Kendra R. Bonnett takes readers through a link-by-link plan for launching an effective Web site. She dutifully defines jargon and appropriately focuses on customer needs. As a result, this book won’t appeal to hard-core geeks, but it does have plenty to offer readers whose Internet knowledge is at the novice or intermediate level. getAbstract recommends An IBM Guide to Doing Business on the Internet to executives who, when it comes to the Internet, just don’t quite get it - but want to.

In this summary, you will learn

  • Why E-commerce is an important business strategy
  • How to use 11 strategic concepts to launch a new Web site
  • How to create an online business community


WWW: Why Would We?
E-commerce last year supplanted catalog shopping as the third biggest purchasing arena in the U.S., behind brand-name stores and discount retailers. In 1999, online shoppers spent $109 billion, and total online purchases are expected to reach $1.3 trillion by 2003. ...
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About the Author

Kendra R. Bonnett is former president of Mark Stevens & Co. and the founding editor of IBM’s Profit magazine. She is author of numerous magazine articles and two books, The Everyone Can Build a Robot Book and The Creative Print Master: Graphic Design Tips for Computer Users.

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