Big data expert Bernard Marr provides a practical, valuable and nearly hype-free reference to the current state of big data, including predictive analytics, machine learning and artificial intelligence (AI), now in use across many industries in various ways. He offers 45 case studies from more than a dozen industries to illustrate and describe how organizations generate, collect, analyze and act on the big data. Marr’s grammatical style and seemingly random organization of chapters take a toll, however, getAbstract recommends his study of each firm’s unique practices to business leaders across all industries. Seasoned data scientists may find the material basic, but anyone else interested in this field will gain a fresh understanding.
In this summary, you will learn
- Why organizations must embrace big data and analytics to succeed; and
- How different organizations apply big data, analytics, machine learning and AI successfully to gain competitive advantage.
About the Author
Bernard Marr consults, speaks and writes on big data and analytics.
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