Mark J. Barrenechea, a senior vice president for applications development at Oracle Corp., describes how to transform a company by using a range of e-business applications. He draws on Oracle’s success at changing its business by using the Internet and networking to interconnect employees, customers and suppliers. Barrenechea’s useful roadmap shows how your company can apply these methods to coordinate, systematize and streamline operations. He demonstrates how other companies - including General Motors, Boeing and Microsoft - use e-business networking. He writes in a straightforward style without jargon and maintains a keen focus on operations, making this book a wealth of practical knowledge. Of course, that same focus might limit the book’s appeal to executives without an interest in operations technology and to other mainstream readers. getabstract strongly recommends this educational book, and if the advice seems a little weighted toward Oracle products... well, let’s not be naïve.
In this summary, you will learn
- How to follow in Oracle’s footsteps and launch your business into cyberspace;
- How e-business greatly expands your company’s ability to serve customers; and
- How the Internet can organize and simplify your operations.
About the Author
Mark J. Barrenechea is the Senior Vice President for Applications Development at Oracle Corporation who reports directly to Larry Ellison. He is a frequent and popular speaker at computer-industry events.