Are you having a hard time understanding what your customers’ needs are or why they have problems with one of your products? Then you probably aren’t getting useful customer feedback, or you’re not putting your clients’ feedback to good use. In this step-by-step manual, product development expert Michael Sippy shows you how to ask customers the right questions to develop the products they need. getAbstract recommends this practical guide to all product development professionals looking to make their customers a little happier.
In this summary, you will learn
- Why meaningful customer feedback is important,
- How to get it and
- What to do with it once you have it.
About the Author
Michael Sippey is the co-founder and CEO of Talkshow Industries, Inc. He was vice president of product at Twitter until 2014.
Comment on this summary
Customers who read this summary also read
A List Apart, 2016